Missouri History Museum
  • 03-Dec-2018 to 01-Feb-2019 (CST)
  • Communications
  • St. Louis, MO, USA
  • Starting base salary at $47,500
  • Salary
  • Full Time

Comprehensive benefits package

Position Summary:

The Public Information Officer (PIO) develops and implements a comprehensive press outreach strategy to promote the mission of the Missouri Historical Society (MHS) and drive awareness of the Missouri History Museum, the Library & Research Center and Soldiers Memorial Military Museum. The PIO uses creative thinking and smart storytelling to proactively secure positive media coverage. The PIO has a broad understanding of the media landscape and effectively positions MHS to attract diverse audiences for the institution's initiatives and priorities.

Essential Functions:

  • Media Relations (50%)
    • As a collaborative member of the Marketing & Communications team, develop communications and media outreach strategies that meet institutional goals
    • Generate story ideas and proactively pitch media in order to secure consistent positive coverage in local, regional, national, and industry-specific outlets
    • Serve as MHS's primary media contact, nurturing strong relationships in the media community
    • Coordinate press tours and interviews
    • Establish a communication release schedule and coordinate the distribution of press materials
    • Cultivate and maintain the institution's media contact database
    • Maintain MHS's online media room
    • Stay up-to-date on relevant topics and issues in order to position MHS historical experts in stories and trends as they occur
    • Under the direction of the Director of Marketing & Communications, assist with crisis communications and issues management as needed
    • Regularly track and evaluate the success of press outreach efforts
  • Writing & Messaging (25%)
    • Develop and write key messages for high-profile exhibits, programs and initiatives
    • Employ strong writing skills in preparing press releases, media alerts and supporting materials
    • Prepare talking points, op-eds, media preparation, quotes, and remarks for MHS spokespeople
    • Coordinate the content creations and publication of Currents, MHS's quarterly member magazine
  • Internal Collaboration (15%)
    • Cultivate strong relationships across departments in order ascertain story ideas
    • Collaborate with MarComm teammates to ensure that media relations efforts work in concert with digital content and paid advertising efforts
    • Effectively communicate key messages across the institution to ensure consistency of messaging
    • Provide media training for MHS staff members, as needed
  • Social Media (10%)
    • Support the creation of social media content as needed by the Digital Communications Manager
    • Schedule relevant press coverage to share on appropriate MHS social media channels
  • Other duties as assigned


  • Bachelor's degree in journalism, communications, English or related field
  • Minimum of 4 years of media relations experience
  • Experience in non-profit communications, particularly in arts & culture is a plus


  • Exceptional oral and written communications skills, with preference give for strong storytelling skills 
  • Broad understanding of the media landscape and the best ways to position information for maximum impact
  • Proven track record of securing targeted press coverage for a brand
  • Ability to engender and sustain the trust and respect of the media, MHS donors and staff
  • Skilled at developing and maintaining relationships both internally and externally
  • Self-motivated professional with proven analytical and problem-solving skills, strong decision-making skills
  • Knowledge of both AP and Chicago Styles
  • Computer skills including proficiency in Microsoft Office applications, including Word, Excel, and PowerPoint
  • Knowledge of the Missouri Sunshine Law

*Writing samples are required. Please upload at the time of applying.

Deadline to Apply: Open until filled.

An Equal Opportunity Employer

Missouri History Museum
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